Alexandra Cole-Broadway
Co-Founder
Alex co-founded Stack with Scott after years as colleagues — when they saw that everyone had become comfortable using a CRM, but nobody seemed to understand their sales cycles.
Stack answers your toughest sales questions
Whether you are trying to scale sales out of being founder-led, looking to make a playbook that actually saves time, or need help coaching your reps: we solve your toughest sales challenges. We use a combination of AI and human touch to identify and address bottlenecks and breakpoints, driving results in days—not months.
We are here to help you across all dimensions of your sales process, whether you:
We evaluate 20+ dimensions of sales execution, uncovering the top places that are broken today.
Sales challenges are rarely rooted in one thing. That's what can make finding and fixing problems so challenging. Misaligned ICPs, scaling bottlenecks, pipeline opacity, weak rep onboarding, pricing that hasn't changed in years—the possibilities are as many as they are varied. That's why we built a diagnostic system that analyzes across every dimension that matters.
Planning & Strategy
We help you build and maintain a clear ICP, set realistic goals aligned to company strategy, and systematize pricing analysis. You'll know if you're on track or off track — and exactly why.
- Competition research, positioning, and differentiation
- Pricing — systematizing, analyzing, and optimizing
- Build and maintain a clear ideal customer profile
- Strategy and setting realistic, aligned goals
- On-track / off-track visibility vs. goals in real time
People & Process
We assess org structure, identify coaching needs before they become retention problems, and systematize onboarding so new reps produce faster. Individual performance becomes visible in ways that drive action and results.
- Assess and optimize org structure
- Onboard new team members more effectively
- Assess individual rep performance at the deal level
- Know where, when, and on what coaching is needed
- Scale teams with confidence
Lead Generation
We evaluate the quality of your lead sources, optimize routing, and ensure effort is amplified where it matters. No matter where your leads come from, we make sure you optimize what you have.
- Assess quality of lead sources — not just volume
- Optimize lead source selection and routing
- Lead and pipeline generation
Deal Flow
Know your deal flow better than you imagined possible. We deliver real-time clarity on deal quality, surface exactly where deals get stuck, match playbooks to ICPs, and continuously prioritize deal flow. Spend more time on deals that matter, waste less on the ones that don't.
- Real clarity on deal quality within the pipeline
- Insight into what's going well and what's breaking in your process
- Surface which deals need attention today
- Match and optimize playbooks for your ICP(s)
- Nail pre-call prep and process
- Automatically extract call and notes data directly into our prioritization engine
- Identify and resolve CRM data gaps without costly audits
We've been in your seat.
Our team has held every role in the sales org, from rep to manager to CxO
Scott Jenkins
Co-Founder
Scott co-founded Stack with Alex to make complex sales cycles clear enough that reps can focus on selling — not wrestling with tools and guesswork.
We didn't build Stack as tech people trying to understand sales for the first time. We built it because we got tired of inheriting another broken or suboptimal sales orgs and having to manually diagnose and fix the same problems time and time again.
Everything we do now—diagnostics, process design, platform configuration—is what we'd do if we were sitting in your chair. Except we've systematized it so we can deliver value in hours or days, not months or quarters.
Our technology doesn't replace judgment — it systematizes it.
Everything we'd manually diagnose and treat over the course of months and quarters, our platform surfaces in real-time.
Customizable Platform
Our platform goes beyond single solution software. It's configurable systems built around how your sales execution actually works.
Unique Data sets
Core sales data only goes so far. That's why we tailor our data management to the specific needs of your business model.
Your own workflow
When out of the box can't meet the complexity of your needs, we meet you where you are instead of forcing lateral change.
Diagnostics that matter
Get your whole team rowing in the same direction by surfacing what matters to all stakeholders: from ownership to reps, leaders, and ops.
Our technology is foundational to everything we do. It's the distillation of automating our own expertise.
We recognize tech alone isn't always the best approach though. That's why we partner with your business to find the blend of technology and hands-on operator support that drives the impact you need with the budget and timeline you have.
The result is always the same.
Teams sell more, faster, with less friction.
Case 01
Business Process Outsourcing
Outcome
18
new logos
in 15 months
18
New logos closed
15
Months to results
Zero
Exec touch needed
The Situation
28 months without a single new logo. Growth had stalled completely. The pipeline had dried up, sales reps were shooting in the dark without a clear ICP or outbound motion, and the executive team was still expected to carry every close.
What We Addressed
- Pipeline build
- Outbound motion
- Handoff playbook
Case 02
Mid-Market Manufacturer
Outcome
#1
revenue year
in company history
5
Years together
2x
Channels digitized
Best
EBITDA on record
Direct + channel sales prioritized and digitized
The Situation
Thousands of leads with no clear prioritization. A 30-year manufacturer juggling complex direct and channel sales across multiple legs — reps couldn’t tell which opportunities deserved attention.
What We Addressed
- Lead prioritization
- Direct sales digitization
- Channel sales
Companies shorten their sales cycles. Reps sell more.
We fix the problem and move on — either to another challenge in your business, or to the next firm that needs us.
We've done this enough times to know how it ends.
The approach is always tailored. The result is always the same: success in scaling, shorter cycles, and higher win rates.
1
Assess
Diagnose where your sales execution is breaking — finding the top 3–5 specific dimensions.
2
Recommend
Design the process and technology configuration that fixes it.
3
Execute
Tailor recommendations to your budget and needs — execution that works for sellers, managers, ops, and executives.
Interested in a diagnostic
or learning more?
No pitch decks. No long sales cycles. Just a direct conversation.